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Ford has built a new pickup truck and you will be able to use it on your phone

Posted July 19, 2019

Humans started using hieroglyphs again. Everyday billions of emojis are sent and we can pretty much replace entire sentences with a couple of symbols. It is quite fascinating and some scientists say that emojis could form a basis of a new universal written language on the internet. If that’s the case, we will need a pickup emoji. A good thing is that Ford decided to build one.

The new pickup truck emoji is filling a previously empty spot. Image credit: Ford

There are over 3,000 approved icons available to emoji users, which include cars, scooters, boats, spaceships and ski lifts, but no pickup truck. This is actually quite surprising, because some of the emojis are very specific. There are several types of cars, means of public transportation, various haircuts and accessories for emoji people, but not a single pickup truck. It just isn’t right. Interestingly, people have noticed it some time ago and decided to ask Ford to do something about it. And the manufacturer of the most famous and the most popular pickup truck in the world would do something, if it was a media company. But now Ford had to build its own emoji.

In order to celebrate the World Emoji Day Ford debuted the pickup truck emoji. Even though Ford is quite a big company, creating a new symbol for our alphabet of hieroglyphs is not that easy. Ford had to make a proposal to the Unicode Consortium – the organization that reviews and approves proposals for new emoji. Unicode Consortium took a look at what Ford built and shortlisted the design – we might actually get the pickup emoji!

A short video about the creation of pickup truck emoji

Creating a suitable design wasn’t entirely a piece of cake either – Ford did put a lot of thought into it. Craig Metros, Ford North America design director, said: “Our team spent a lot of time digging through message boards, texting influencers and watching social media feeds to really understand our customers’ needs. People want a truck emoji that’s fresh, stylish, carries their ideas, and ‘tows’ the line on what a truck means. The end result is a modern icon that should give all truck fans a smiley face emoji”.

But will we really get it? Or maybe it will slip through our fingers and we will have to use stupid car emojis instead? Well, we will have to wait and see.

Ford’s truck emoji has been shortlisted as a candidate for inclusion in a future version of Unicode. This is great news – it will probably come into fruition. However, it is going to take some time – the pickup truck emoji is approved in early 2020. The design will be customized for all mobile platforms. But the waiting time is not that bad – we are closer to 2020 than 2018 already.


Source: Ford

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