Sales is not a job for the faint of heart. No matter your profession or line of work, delivering a successful sales pitch is scary business — and closing a sale is another beast altogether. That’s why it’s crucial to cultivate methods over time that have a high rate of success when it comes to convincing and converting prospective clients.
Of course, depending on the industry, the rate, process and methodology behind closing sales can look vastly different. For example, selling a new business solution to an enterprise could realistically take months, whereas selling a pair of shoes on clearance is often a split second consumer decision that any moderately talented salesperson can close any day of the week.
Because sales vary so much from industry to industry, a lot of people look at car salespersons as being the true masters of the craft. Not only must they read and assess their clients’ needs as they walk in the door; they have to determine the clients’ intent as well. Will they buy, or are they just browsing? Push too much, and you risk losing the sale; push too little, and someone more convincing than you may take the sale from you.
It’s a true balancing act, but it’s one that successful car salespersons have perfected over much trial, error and botched pitches. Honing this craft is no easy task, which is why car salespersons who’ve been in the industry for a considerable time have more than just a few kernels of insight and wisdom for you to glean from.
So that you can get an idea of what you can learn from car dealer professionals (and to see how these lessons translate into your profession), The Zebra has compiled 6 simple business lessons from the salespersons themselves in the infographic below: