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Giving Customers What They Want: Innovative Product Development with Sun Life Financial and Scotiabank

Posted May 14, 2019

As Canadian insurance carriers continue to place greater primacy on the needs of customers, all aspects of the insurance business are increasingly being viewed through the prism of customer-centricity. In contrast to the more traditional ‘one-size-fits-all’ approach, insurance carriers now agree that innovative product development represents a potent vehicle for delivering greater customer satisfaction, with modern insurance products becoming increasingly bespoke and tailored to fit the diverse needs, preferences and lifestyles of today’s consumers.

Image credit: Insurance Nexus

Join Insurance Nexus for the live webinar, “Achieve Greater Customer Engagement, Retention and Satisfaction with New Product Development”, Wednesday, May 11th 10:00 AM EDT

Insurance Nexus will be joined by Anna Foat, Director Digital Transformation Officer, Sun Life Financial and Fernando Moreira, SVP Global Insurance, Scotiabank to share perspective on increasing customer engagement, satisfaction and retention through innovative product development.

The webinar will explore strategies across the product development process, including:

  • Reframing to Prevent Risk: Uncover how the rise of IoT, sensors and real-time data exchange can shift the insurance conversation to engaging customers around risk prevention
  • Customer-Driven Product Development: How to flip your product development process on its head, underwriting from customer lifestyles first and risk second
  • Delivering a Better Product Experience: Identify how your product experience, from research to purchase and claim to renewal can be streamlined and transformed to meet customer expectations

This webinar is being run in association with Insurance Nexus’ upcoming Connected Insurance Canada Summit. The conference, which will welcome over 350 senior insurance executives from analytics, business and product teams, will take place on September 10th and 11th, 2019, at the Toronto Marriott Downtown Eaton Centre Hotel, Toronto, Canada. For more information about this, and other Insurance Nexus events, please visit the website:

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