Traffic is the key to having a successful business. To get lifetime customers or subscribers, you need leads. To get leads, you need traffic.
If you have a website and you’re not getting enough traffic, there may be things you need to fix. You can hire a web development company if you have no time to address the problems.
Here are some of the reasons that cause slow traffic on your website:
1. Low-Quality Content
Content is king. You rank high on the results pages of search engines and acquire traffic if your content is of high quality. However, having poor-quality content can minimize your traffic both on social media and search engines.
For instance, if your niche is about engineering, you must create tips or useful articles related to it. Your content must be well researched, up to date, and original to attract more visitors.
Also, make your blogs readable by following these steps:
– Emphasize headings or subheadings by using bold or italics.
– Make short but meaty paragraphs.
– Use links to back up your data.
– Include multimedia such as images or video clips.
2. Slow Website
Page speed is vital to rank high in search engines. Repeated visits are more likely to happen if your website loads fast. However, if your site is slow, you can quickly drive potential customers away.
For instance, you may be doing well on social media traffic, but when users land on your site, they immediately leave because your site takes too much time to load.
Here are ways to boost the speed of your website:
– Images – Save bandwidth by reducing image size. Use tools such as Adaptive Images or new image formats such as WebP or JPEG XR to retain image quality.
– Hosting Package – Shared plans make your site load slow as it grows in content and usage. Use VPS (virtual private server) hosting or dedicated servers to increase your site’s speed. VPS is distributed on hundreds of computers running its own OS. Dedicated servers are having sole access to the server.
– Plugins – Regularly update your plugins as old ones slow down your site. Use plugins for new functionality, but double check to avoid duplicated plugins.
– Cache – Use page caching to store static resources needed to quicken page speed.
3. Uncompelling Headlines
Headlines must be catchy. If your headline is compelling, chances are you’ll get more clicks to your page.
No matter how great your content is, if no one visits it, no traffic is generated. Therefore, headlines must give a glimpse of what readers can expect from your blog.
Do the following to create a compelling headline:
– Avoid vague headlines such as “How to Use Google Ads.” Instead, use specific terms to create curiosity, such as “How to Use Google Ads to Make Millions.”
– Hook readers by laying out the solutions to their problems, such as “The Ultimate Guide to Creating Blogs That Go Viral.”
– Use active voice to create urgency and encourage action, such as “How Social Media Can Generate Traffic to Your Website.”
4. Lack of Social Media Presence
Social media has an impact on your traffic. Active participation in social communities can generate more follows. More follows can mean more shares. More shares mean more visits.
Use networks such as Twitter, LinkedIn, Instagram, Facebook, etc., to share your posts. If you have a good number of followers, more people will open your content.
Here are ways to establish your social media presence:
– Create professional-style profiles because your bio can attract followers if they know they can learn from you.
– Contribute to groups or posts of other people by answering questions or offering tips, commenting, and building rapport.
– Respond immediately when users comment or tags your post.
5. Old SEO Tactics
Technology advances rapidly, and so does SEO. If your SEO tactics are outdated, your traffic would be low.
Your SEO techniques might be working years ago, but now it inevitably generates nothing. Move on and update yourself with the new ones.
Check the following old-school SEO tactics that you might still be using:
– Keywords – Stuffing possible versions of keywords in your heading is bad practice. Instead, create a compelling headline.
– Links – Spammy and irrelevant link building is short-lived and risky.
– Different pages – A variation of keywords on different pages is no longer advisable. Instead, create one strong page with quality content.
Generating traffic on your website is one of the best tactics to build a successful business. With the right tactics, you can create high traffic. You can avoid losing your potential visitors by fixing the reasons for low website traffic mentioned above. Take action and see the change in your traffic rate.