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Top Ways To Utilize Instagram For Business

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Posted October 29, 2018

Instagram is one of the biggest social media platforms around the globe with approximately 1 billion monthly active users. This is the reason that this platform has become one of the prime mediums of business promotion and expansion on a global scale. There are many ways in which you can use this great platform for business or product promotion, sales and building networks across the world.

Image credit: pxhere.com, CC0 Public Domain

To help you understand better, here are the top ways to grow your business with Instagram:

1. HashTags

Hashtags are the most basic and costless ways to promote your business on insta. In this, any important keyword related to your post is written along with a’#’ in front. By posting original and eye-catching content along with the right hashtags, you can attract large numbers of users to your business account. You can normally use a maximum of 30 tags with each post and when people search for any tag on insta, your post will be shown to them. This increases the visibility of your account and thus, more followers can be gained around the world.

2. Instagram Ads & Promotional Apps

Another highly effective and result yielding technique to get more customers for your business online is by utilizing ads for business accounts. This is basically a paid method to promote products, business or oneself on insta. There are many advantages of using this method, like you can choose the age groups of the audience to be targeted, their location, & the budget and for how many days the campaign will be continued. Also, there are many authentic & efficient paid apps like instafollowfast which can help you get paid genuine followers, likes and views for your account posts.

Image credit: publicdomainpictures.net, CC0 Public Domain

3. Shout-Outs

There are many accounts on this platform with millions of followers including the entertainment and promotional pages. You may also get in touch with these people to get your products or business endorsed online on their profiles. For this, you will have to pay them money and in turn, they will give you a shout-out on their pages. This instantly provides your business or product with a worldwide visibility and hence giving you the opportunity to increase the profits while building a business network. For example, small businesses get in touch with world-famous entertainment accounts to get a shout-out to get more followers & likes on the posts on insta handles.

4. Endorsement

Another way to get your products promoted worldwide while expanding your business is by getting it endorsed by world-famous celebrities, actors, athletes, sports personalities etc on their Instagram account. These people usually have millions of followers spread all over the world but this method is quite expensive than other ones. Moreover, the public tends to buy clothing trends, brands, and products promoted by celebrities and famous personalities. Therefore, getting your merchandise & company endorsed can prove really beneficial for your brand.

5. Contest Hosting

Who doesn’t like to win something for free or become popular overnight? Obviously, everyone loves it and running contests to attract audience worldwide to participate while promoting your brand. This has become a great strategic point for getting products or business promoted as this kind of competitions become a chain and thus work as a great promotion strategy. Contests can include singing, dancing, quizzes, sharing challenge etc. For example, the song ‘In my feelings’ by Drake became a global #KiKiChallenge and increased the popularity of the song worldwide while increasing the video views and mp3 downloads greatly.

So, these were the top 5 ways that can help your Instagram account grow including your business and products promotion on a global scale. You can utilize any of these strategies according to your budget and requirements.

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