Universe Science Park, a popular natural science adventure park in Denmark, has adopted the Veovo BlipTrack queue and flow management solution. This technology, comprising a combination of WiFi sensors and data processing software, is set to guide daily and long-term operational and business decisions, improve staffing utilisation and ensure that guests enjoy the best the park has to offer.
The park, where children and adults alike can play and learn about natural science and technology, has installed WiFi sensors and 3D cameras that will provide a cohesive, birds-eye picture of how guests move through and use the park. The real-time information gathered and analysed by the system will help the park to get ahead of flow issues before they happen, ensure staff are used optimally, provide live attraction wait time information, as well as deliver valuable input for future park design planning.
Commenting on the new solution, Jonas Lutterman, Chief Operating Officer at Universe, says: “We are delighted to introduce this kind of innovative solution at our park. The park is all about learning about science and technology, and we believe in a data-driven future, so it is natural for us to also use cutting-edge technology to run the park optimally and give guests an unforgettable experience.
The Veovo platform combines and analyses live data collected by strategically placed WiFi sensors and cameras. The sensors detect mobiles devices, such as smartphones. By identifying the devices at multiple sensors, travel times, dwell times and movement patterns become available, without interaction from the users. The context-rich information produced will enable the park to retrieve both live and empiric information about walking routes, entrance and exit usage, time spent in specific areas and more.
This information enhances park management’s understanding of how disruptions or changes affect standard behaviour, thereby enabling improved capacity planning and operations. A better understanding of visitor patterns and behaviour will also enable the park to add value to existing facilities and make new investments to unlock new business opportunities, ultimately resulting in increased attendance, recurring satisfied guests and higher revenue.
Because the data gathering and analysis allow for continuous monitoring of the number of visiting guests, this improves the park’s ability to adhere to safety protocols, minimising the risk of overcrowding and the chances of accidents, fire or other security hazards.
“The solution will allow us to accurately measure peak and waiting time at attractions, improving our ability to manage guest expectations. Being able to proactively manage guest flow, we will be able to see, minute by minute, where the staff is needed, enabling us to deploy personnel to entries/exits, food stalls, attractions and more. Furthermore, guests can be evenly distributed through way-finding and steward assistance, minimising bottlenecks. With Veovo´s high-tech sensors and advanced data analysis, we will have a detailed real-time, as well as historical, seamless picture of guest flow, enabling us to dynamically make strategic operational and park design decisions, rather than basing them on gut feeling,” concludes Jonas Lutterman.
“To understand and improve individual areas of operations, it is essential that the guest’s journey through the park is seen as a single process, rather than as a string of isolated events. The understanding that all individual events influence each other is key to unlocking potential gains. Leveraging the immense amount of data will enable Universe Science Park to learn from the past and help predict the future to make informed decisions, create a safe and secure environment, unique sense of place and personalised experiences for everyone – staff and guests alike,” says Christian Bugislaus Carstens, Marketing Manager at Veovo.
Numerous other world-renowned amusement parks, ski resorts and train stations have also implemented Veovo in their optimisation efforts. Major International airports, including Amsterdam Schiphol, JFK and Manchester, are also reaping the benefits of the solution.