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Do mobile messages about HPV work?

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Posted October 12, 2018

Most college students regularly use a smartphone, and these days there’s a mobile app for just about anything. That’s why health promoters, health communicators and health care providers have been exploring the possibilities of mHealth technologies to educate consumers about health care services.

New research from the University of Georgia suggests that in the case of HPV, health care providers shouldn’t place too much faith in the smart device alone to get their message across.

Image credit: pxhere.com, CC0 Public Domain

“Although college students own, utilize and speak technology more than any other population subgroup, this study indicates that college students are overwhelmingly hesitant to receive basic information about the HPV virus and vaccine over their smartphone,” said Gabrielle Darville, a health promotion and behavior researcher at UGA’s College of Public Health and lead author on the study.

Human papillomavirus, or HPV, is the most common sexually transmitted infection, currently affecting more than 79 million people in the United States. Though a vaccine has been available for 10 years, many college students did not receive the HPV vaccine as adolescents.

As health promoters, Darville said, “our goal is to close the gap in any HPV vaccine disparities among these young adults especially before the [health insurance] cutoff age of 26 to receive the vaccine.”

The study surveyed 210 students, aged 18 to 25, about their preferences using mobile health apps or texts to receive information about HPV and the HPV vaccine. Overall, respondents were hesitant to use texts and apps for HPV due to privacy, memory and data cost concerns. Their responses were also categorized by gender, age and health insurance type so the researchers could learn whether these factors further impact HPV knowledge and communication preferences.

Women, students with private health insurance, and those with easier access to a doctor tended to prefer getting information directly from a health care provider. Men, however, were more likely to learn about HPV vaccines from a mobile app.

“What the results tell us is that we should tailor and customize our mHealth interventions when working with the collegiate population, said Darville.

According to Darville, these findings show that the traditional “one-size-fits-all” strategy of providing general information through an app may only have limited success.

“I think to overcome the concerns, public health and health care professionals should take more time to explore the way the message is framed and the intervention is packaged over mHealth technologies,” she said. “By understanding those individual differences and integrating them into our strategies, only then can we increase HPV knowledge, encourage positive beliefs/ attitudes and empower those in the “catch-up” group to complete the three-dose vaccine series by the cutoff age of 26.”

The study, “Utilizing mHealth technology to increase HPV knowledge and HPV vaccine uptake in adolescents: A qualitative study,” appeared in the Journal of Adolescent and Family Health.

Source: University of Georgia

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