Email marketing is one of the most commonly used marketing strategies in the world. Every email sent to a potential or current customer is considered to be an instance of email marketing.
It all started in 1978 when Gary Thuerk of Digital Equipment Corporation sent out the first mass email to 400 potential clients via ARPANET. Ever since then, email marketing has been constantly evolving, especially with the technological advancements of the 21st century.
In order to accomplish the email’s goal, many hacks are used when composing one. Paying attention to the mail content is one of the most important hacks:
Emails written at a 3rd grade reading level are 36% more likely go get a reply.
The best email length is between 50 and 125 words, all of which yielded response rates above 50%.
A study conducted by Boomerang shows that emails which contained a slightly to moderately positive or negative content elicited 10-15% more responses than emails that were completely neutral.
Surveys also show that emails with 1-3 questions are 50% more likely to get replies, which means that it is quite important that you ask your customers about their opinion and avoid focusing on the product only. This helps in building a bond with the customers and leads to making them feel significant and important.
Take a look at the following infographic to find out more hacks and tips about email marketing optimization.