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50 years of Hilux – Toyota introduced a special edition to celebrate the impressive anniversary

Posted January 19, 2018

Toyota Hilux is an absolute legend. It is an extremely tough pickup truck, which conquered everything. It reached magnetic North pole, it crossed deserts in Africa, it saw war in Middle East. It was tested a number of times and was determined to be pretty much indestructible. And not it is turning 50 years old! What did Toyota prepare for this impressive anniversary?

Hilux Invincible 50 Chrome Edition is instantly recognizable because of its extensive chrome package. Image credit: Toyota

Toyota Hilux was introduced back in march 21st, 1968. At first it was only offered in Japanese market, but after one year of production it reached Europe and later – the entire world. It was immediately recognized as an extremely useful tool and became one of the most successful Toyota cars and pickup trucks in general – in 50 years Toyota built more than 18 million Hiluxes. The demand is so great that Toyota has to produce the Hilux in 6 different countries and sell it in 180 countries and regions around the globe. A huge part of its success is the image.

Toyota Hilux is one of the best cars ever to win Dakar rally. It also reached Earth’s magnetic North Pole and climbed an Icelandic volcano – these achievements were made on TopGear TV show, where it also proved to be one of the most reliable cars in the world. There were some failures, such as a moose test disaster, but Toyota managed to overcome all of them and not it is introducing the ‘Invincible 50 Chrome Edition’ to celebrate the anniversary. The special edition Hilux seeks to cement its image of famous Quality, Durability and Reliability thesis and become somewhat of a collectors piece. However, it is not going to be a luxury toy – it will still enjoy getting dirty.

This is how a Hilux is supposed to look like – it is a vehicle that is not afraid to get dirty. Image credit: Toyota

As you can tell by the name of the special edition, Invincible 50 Chrome Edition Hilux will come with an extensive chrome package. It has chrome high over bars and side bars with steps, a chrome front guard and under-run. It also makes itself recognizable with black fender protectors housing 18″ alloy wheels with a machined face finish. There is a ‘Invincible 50 Chrome Edition’ badge on the front door as well.

Buyers will be able to choose from a variety of comfort equipment and infotainment options. Probably the best engine is 2.4 litre diesel, making 110 kW of power and 400 Nm of torque. Toyota hopes that people are going to buy this special edition Hilux to do some work, because it already proved itself very useful in its 50 years of service.


Source: Toyota

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