Smart Jacket from Levi’s is the Google Jacquard-equipped Commuter Trucker Jacket. The Jacket is designed to keep you connected without having to look at your smartphone or smartwatch. The jacket looks like any other piece of fashion-forward outerwear with some aggressively tech-y spice.
It is the first item to have Google’s Project Jacquard technology woven in. It sports a minimal, removable tag on the cuff that houses electronics. Once you remove the tag, the jacket can be laundered like any other clothe. This smart jacket seems to aim to bicycle commuters, who can use it for tasks like navigating a route, accessing a music, or silencing a phone call at the swipe of a sleeve, without the inconvenience and danger of reaching for a smartphone.
The jacket was first announced back in 2016, a year after Google’s ATAP lab announced Project Jacquard. To see it in action, watch the promo video below.