If one thing is repeated over and over again about a Swedish automotive brand Volvo it is safety. Despite the fact of how boring this obsession with safety sounds after being mentioned every time someone talks about Volvo, this company is producing one innovation after another to protect its customers. The new XC60 SUV will literally steer you out of trouble.
Volvo currently is on an offense with new models. XC90 and S90 are the main hits and they are doing pretty well commercially. So a smaller SUV should be successful as well, but the problem is that this segment of the market is actually very crowded – virtually all car manufacturers have their offers for people searching for an urban SUV. That is why the new XC60 is aiming to be one of the safest cars on the road with three new advanced driver assistance features. One of them is collision avoidance using automatic steering inputs.
Automatic braking alone saves a lot of trouble, when car senses that it is about to hit something at low speeds and automatically applies the brakes. However, brakes alone, if driver is not fully prepared to react, are not always enough to get out of trouble. That is why Volvo introduced automatic steering to its City Safety system. It works at speeds of 50-100 km/h. XC60 will also have another interesting feature – it will drive itself back to the proper lane, if the driver is not paying attention and wondered into oncoming traffic. Finally, Blind Spot Information System has also been updated with steering assist features. If the driver missed a car in his blind spot and tried to start overtaking manoeuvre, car will steer itself back on the proper course.
Volvo is really leaping forward with its safety innovations. It is because of its impressive ambition – the company wants be killed or seriously injured in a new Volvo car by the year 2020. Malin Ekholm, Senior Director, Volvo Cars’ Safety Centre, said: “We have all of the benefits of the safety technology we introduced in our larger 90 Series cars in the new XC60. This is fully in-line with our strategic approach to develop automotive safety systems based on real-life, real-road safety”.
The new XC60 will debut in the upcoming Geneva Motor Show. It will feature a large list of safety features, should be economical and pretty stylish too. But will it be enough to compete with such cars as Range Rover Evoque and Audi Q5? Time will tell.