Have you ever optimized your web analytics and noticed that the bounce rates of your website is high whereas the conversion rates are low? Your website is great, highly appealing and reflects no signs of low conversion rates. Then why is it so?
This is all because of less user interactivity. Yes, this is the most important factor that must be considered while designing a website. Most of times, it has been seen that marketers focus on creating a website that is perfect for them and not for the customers. Fortunately, there are plenty of online tools available that you can use to test and evaluate the design of your website on the basis of user experience.
As a UX designer, it might seem difficult to make all the users happy with your design as the competition of creating interactive user interfaces is getting harder. But, with the availability of the UX tools, you can test and improve the user experience factor of your design.
Beneath are the 10 UX tools that deserve to be in your web design arsenal:
1. User Testing
It is a user-oriented tool that works on analyzing the feedback of customers. Basically, this tool is all about giving the real-time feedback from the people who have actually expressed interest in your website. Designers can take advantage of this tool just by making an account. What they will get is the detailed review of the products from the users in the form of video, audio and transcript.
Convert is the next multivariate testing tool which can be easily integrated with the Google analytics to analyze the site performance. It is kind of A/B testing tool that is widely used by businesses, agencies and marketing experts to have a full proof idea of the website design preferences to integrate. As convert is an easy option tool, hence doesn’t require much technical know-how.
It is a mind-blowing online tool which entails about each activity of your website. In general, web designers and search engine optimizers use this tool for scroll mapping which further lets the users know how real users are using their website. In addition, this tool details everything about when, why, where and what users want to do with the site. From where they exactly started and where they end to browse your website.
This is the ultimate UX tool that allows you to get the results for the conversion rates and user experience as well. When you own this tool, you will automatically become the owner of all the other service tools that come along with this. So, apart from testing the user experience, you can also take further advantages by accessing a user research panel, recording visitor activity, running A/B tests and testing the associated forms of the website.
Most of the marketers predict the things without even analyzing the facts. Instead of anticipating the consequences, this tool permits you to analyze and collect user’s feedback on the basis of mockups, screens, sketches or on a website that is live. Further, it makes you confident by verifying your predictions. Getting intuitive feedback regarding the website saves tons of time and cuts down the unnecessary rework.
User feedback tools are abundant. But, with Usabilla, e-commerce managers, designers, marketing experts and UX gurus can get various Voice of Customer Solutions that help businesses create and enhance the websites that are basically based on user feedback. Moreover, it also provides a predictive reporting dashboard where marketers can gather and target user feedback by creating amazing surveys.
The tool is built with the aim to provide deeper understanding of what the users are actually doing on the website. It properly records the videos of the visitors and permits you to see everything they browse. With this, you can watch and visualize individual visitors and also get to know their course of action with your website design.
8. Stylify Me
Optimizing clarity of a website is the first and the most important task and that’s what you will gain with the Stilify Me UX tool. This tool is created to aid designers to attain an overview of a website, including its spacing, sizing, colors and fonts. This tool is useful for designers as it allows to deeply analyze the sites and encourages them to express their own ideas and design decisions.
Basically, this UX tool works as an image editor for all the digital designs. Specifically, the tool is designed for Mac OS X users to help them design websites, icons and interfaces. It cannot be denied that it exactly works like the Illustrator and Photoshop. But, when it comes to user experience and flexibility, it performs better than those.
Optimizely is exactly like UserTesting UX tool which makes it convenient to personalize and test the mobile applications and websites. One of the major fact of is that it specifically focuses on A/B testing in order to ensure designers that how tweaking the interface will affect the conversion rates.
In the field of digital marketing, UX tools are increasing day-by-day. It is completely your choice which one to choose for your website analysis. All the described tools are the selected ones which can make you satisfied. Try these tools once to enhance the performance of your website design.
Tom Hardy, web developer at Sparx IT Solutions: PSD to HTML Conversion Company