Philips introduced its Sonicare FlexCare Platinum Connected, a toothbrush with sensors that track brushing on a 3D mouth-map to encourage thorough oral care. It uses sensors to track brushing habits in real time, which are able to detect the location of the brush within the mouth, brushing technique and pressure being applied.
The Toothbrush connects to the accompanying mobile app via Bluetooth and the data produced by the sensors provides a personalized 3D mouth-map for the users. The app lets them know when they are brushing too fast or too hard, identifies areas of the mouth that they have missed and coaches them on improving their brushing technique.
Once brushing is complete, the app will give a post-brushing analysis that will provide guidance about aspects in which users can improve and identify areas of the mouth that need more attention. A personalized “TouchUp” feature, encourages users to go over spots they’ve missed.
The ultimate aim of this toothbrush is to help users improve their brushing regime. Also there’s no word yet on when the brush will be made available, or how much it will cost.