There are undoubtedly many advantages to living in a globally connected world and the information superhighway that we all use as an integral part of our working and social lives has changed the way we communicate.
Many things come at a price though, and in this particular case privacy and anonymity are issues that need to be addressed and cause anxiety amongst consumers who are concerned about the level of personal held online about them and how it is being used and protected from getting into the wrong hands.
The fundamental keyword is trust. There has to be an element of trust that the personal data you provide will be safeguarded and utilised solely for its intended purpose and nothing else. All of us have to relinquish some level of control of our private information in order to trade and communicate via the internet, which is why so many of us are understandably wary and seek a level of anonymity and security that our personal data deserves.
You can read more about the ways to achieve acceptable levels of privacy and anonymity through the use of Virtual Private Network (VPN) services and what technical safeguards it has to offer.
There is always someone for either political or economic gain, who is trying to catalogue our actions online, which is why a VPN has an important role to play in protecting our data.