Legendary Italian car manufacturer Lamborghini is going to introduce an SUV to the market by 2018. This was not an unexpected step as facilities are getting ready to produce three cars and SUV concept has been showcased back in 2012 in the form of Lamborghini Urus. Luxury SUV is thought to help expand company‘s clientele significantly, as this segment in automotive market is very competitive and enjoys great demand from customers.
One of the main outcomes of this product range extending is huge investments that will be needed. Project will require investments of hundreds of millions of Euros from several parties involved. These parties, participating in the project, are Volkswagen Group with AUDI AG as Lamborghini shareholder, the Italian Ministry of Economic Development, Invitalia (Italian national agency for inward investments and economic development), Emilia Romagna Region, the Union Representatives and the entire Automobili Lamborghini team. Factories in Sant’Agata Bolognese will grow from 80,000 square meters to an area covering 150,000 square meters. Lamborghini also intends to hire 500 new employees.
Lamborghini Urus is thought to be a great way to endorse stable and sustainable growth of the company. Stephan Winkelmann, Automobili Lamborghini President and CEO, called it “the beginning of a new era” for Lamborghini. However, die-hard fans of the Lamborghini have different reactions towards new car. Some think that company should focus on producing supercars with striking designs, instead of creating a car for families and SUV fans. However, it is not the first time Lamborghini is making an SUV.
The Lamborghini LM002 was company’s SUV, produced between 1986 and 1993. It was developed through military program and was the first four-wheel drive model manufactured by Lamborghini. It had all the luxuries, such as full leather trim, tinted power windows, air conditioning, and a premium stereo mounted in a roof console, but was meant to be driven off-road and had special custom tires. LM002 had a 5.2 litre V12 engine from the Lamborghini Countach, but for those wishing for more power a 7.2 litre engine could be fitted. Only 328 were produced, which is far from what is now is in the plans for Urus.
The annual volumes of Lamborghini Urus are planned to be around 3,000 vehicles and will double the company’s current sales performance. However, this is going to be a completely different animal than LM002. It is meant to by a luxury SUV, mostly used in cities and on the road, even though with mild off-road capability. It is most likely to be fitted with turbocharged 5.2 liter V10 engine, producing around 584 bhp. It is going to be based on other SUV platforms from the Volkswagen corporation line-up, namely PL71 platform, which is now used for Audi Q7, Porsche Cayenne, and Volkswagen Touareg. Most likely the planned SUV will weight much less due to extensive usage of carbon fibre.
As with all Lamborghinis, looks is one of the key features. When Urus appeared at the Beijing Auto Show in 2012, it showed its straight lines, angular design and sleek, coupe-like silhouette. It has big wheels and front, similar to that on other Lamborghini cars. However, design of production vehicle may change as no final decisions have yet been made. Except one that it is definitely coming into production.