Car manufacturing company Audi, together with DHL Parcel and Amazon Prime are developing new delivery service method. Using it your car could become the shipping address for online orders. Item could be delivered directly to the boot of your car, using temporary authorization for keyless access to the car’s luggage compartment. Despite how unsafe and unbelievable it sounds, the idea could revolutionize delivery service of now common online shopping.
People are buying items online all the time. Some of them are very expensive or valuable in other regards. However, despite the fact that it is very convenient and does not require a lot of efforts put into the shopping, delivery is still a complicated process. Not all items can be left unattended at your doorstep and not every address is easy to find even with today’s technology. Audi, together with its partners, say that days when message “Our final attempt failed, your package can be picked up at our service centre” on your computer screen ruins experience of online shopping are over.
Luca de Meo, Member of the Board of Management for Sales at AUDI AG, says that the aim of the program is to transform car into a service device and integrate it even more closely into the everyday lives of Audi’s customers. The program is called ‘Audi connect easy delivery’ and will provide temporary access to authorized delivery people into your car’s luggage compartment. All you have to do is to select your car as the shipping address for online orders.
Audi connect easy delivery is not as complicated as it sounds. When buyer wishes that his purchase would be delivered to his car, Audi connect system enables tracking the location of the automobile for a certain period of time. At the meantime, the DHL driver handling the parcel receives a digital access code for the boot of the customer’s vehicle. Audi says it is very safe system – the security of the car and of customer data has top priority for the company. The code to access the luggage compartment works just for a certain period of time and expires as soon as the luggage compartment has been closed again.
This system offers all kinds of benefits. First of all, it offers more flexibility as eve expensive items can be delivered without meeting the actual person, who bought them. Secondly, since unsuccessful delivery attempts are less possible, it should also reduce traffic on the roads as delivery trucks are not going to be driving up and down the streets trying to find customers at home. Finally, it gives more options for the customer, where he wants item to be delivered, which means better flexibility and efficiency of the delivery service.
This is not just an idea for distant future that may or may not happen. Partners are already launching pilot program in May in Munich, Germany. Amazon is the first online retailer to offer customers delivery directly to their car’s boot, but in the future the list may get longer. Furthermore, in the future customers will be able to send letters and parcels from their own car as well. However, we will have to wait and see how first part of the program of receiving items will work. If it is going to be as efficient as Audi promises, it could become our cars can become our mobile post boxes as well, providing flexibility and more efficient parcel delivery.