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Facebook Analytics For App Links

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Posted August 22, 2014

App Links is the open source, cross-platform solution for app to app linking. Company has announced that they’ve seen over 3 billion unique App Links created across hundreds of apps, since it’s launched in April 2014. 

Developers using Facebook analytics tools can see when they send someone to another app, when a user has arrived at their app from an App Link, and when someone returns to their app from another app.

The Bolts SDK will support sending events so that developers can measure the traffic associated with their app’s App Links integration. This will help developers understand how traffic is flowing to and from any App Links integrated mobile app.

That information is vital for getting developers to use App Links for ecommerce and ads on Facebook’s mobile News Feed. 

Sources: Techcrunch, Applinks, Marketing Land

 

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