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Facebook to stop messaging feature from its mobile app

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Posted April 10, 2014

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Facebook is reported to discontinue its messaging feature from its mobile app. Users will soon require a separate app to send messages to their friends, reported WSJ. Facebook messenger was launched in 2011 through the technology obtained from acquisition of Beluga.

According to a Facebook spokesperson, users can send messages from within its main app, but the feature will soon be discontinued. This latest move is seen as social network’s emphasis to increase the use of its separate messaging app and is a part of its strategy to roll out multiple apps offering various features of its core product.

Facebook pushing towards mobile app strategy comes due to worldwide shift in Internet usage on mobile devices. There is a surge in internet connectivity using smartphones in U.S. and Europe as service providers across are offering cheaper and faster data connections.

Report further adds that, on Wednesday Facebook notified users in a half-dozen European countries, including the U.K. and France that the messaging feature in their mobile app would cease to operate in the coming weeks. Eventually, it will stop working for all users.

Once the messaging feature stops working, users who attempt to send a message will be redirected to the separate messenger app. If they don’t have the app installed, they’ll be prompted to download it. Facebook also acquired one of the popular messaging service WhatsApp in February for $19 billion.

 

 via BC

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