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Facebook hopes iPhone users keep eyes glued to Paper app

Posted February 7, 2014
If you want to get a glimpse of Facebook’s future, download Paper, the social network’s new mobile news reader.

The app for the iPhone is part of what Facebook says is its big push to deliver “the best personalized newspaper in the world.”

But it’s more than just an app for reading news. It’s Facebook reimagined for the smaller screen.

Paper doesn’t just help users discover news on dozens of topics. It can also be used by users to browse their News Feed, get messages and notifications, and search Facebook.

That has led some observers to speculate that – if popular with users – Paper could become the new face of Facebook on mobile devices, one day replacing the current Facebook app for smartphones and tablets.

For now, Facebook wants to establish Paper as the go-to news reader, taking on Google News, Twitter, mobile app Flipboard and LinkedIn’s Pulse. Facebook Inc. declined to say how many people have downloaded the app, which became available Monday.

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