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Tech giants battle for control of the car

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Posted January 10, 2014
The Audi Sport Quattro Laserlight Concept car is displayed at the 2014 International CES in Las Vegas on January 7, 2014
The Audi Sport Quattro Laserlight Concept car is displayed at the 2014 International CES in Las Vegas on January 7, 2014
As the car becomes a connected Internet device, the titans of the tech sector are battling for control of the wheel.

The war is shaping up a lot like the computer sector, with Google, Apple and Microsoft and others fighting to be in control of the vehicle’s “operating system” to deliver apps, navigation and other services.

Some of those battles were played out this week at the Consumer Electronics Show in Las Vegas, which included a record nine auto manufacturers and scores of equipment makers, including software and related tech companies.

“People want consumer apps in their cars, they want to connect to their smartphones, they want to connect to the cloud,” says Grant Courville, director of product management at QNX, which makes the on-board systems used on tens of millions of cars.

But the battlefield is wide open because “there’s no clear dominant app ecosystem in automotive,” Courville told AFP from the CES floor.

At CES, Canadian-based QNX unveiled a partnership with Qualcomm to support the chipmaker’s new automotive platform, which connects to smartphones and offers apps for maps, speech recognition, geolocation, and vehicle analytics.

Read more at: Phys.org

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