According to Wall Street Journal, the news is expected to be made official during Consumer Electronics Show in Las Vegas. The Android based system will bring the navigation and entertainment apps currently available in smartphones and tablets to car’s dashboard.
Google will now compete with Apple in this new segment. Apple had announced during World Wide Developer’s Conference that they are developing a platform where the car’s on board display will mirror the iOS device, thereby integrating the car’s infotainment system with iPhone to provide access to maps, messages and other related apps. Apple has already managed to partner with BMW, Honda, Mercedes, Nissan, Ferrari, Hyundai, Kia, and Infiniti to bring this new feature into their cars.
However, Google is taking a different route, where Android will be powering the cars directly and won’t be mirroring any android device’s display. Apple’s iOS in Car system will require an iOS device, but Google’s system will run Android standalone on the car’s built-in infotainment system.
There are no official announcement from either of the company yet, but Google and Audi will release a timeline detailing future products arriving within next four or five years from this partnership. Google’s entry marks official inauguration of a new battle arena for Android and iOS, moving from mobiles to automobiles.
Tesla’s Elon Musk had also announced their desire to incorporate Android and Chrome browser in their car’s dashboard display. Tesla will also release an Android Emulator to help developers make apps for the beautiful 17 inch screen. We are getting some glimpse of how car infotainment systems are going to look like in future.