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Spotify goes mobile with free music streaming

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Posted December 12, 2013
Spotify founder and CEO Daniel Ek addresses a press conference in New York, December 11, 2013
Spotify founder and CEO Daniel Ek addresses a press conference in New York, December 11, 2013
Spotify extended its free music streaming service to smartphones and tablets on Wednesday, ramping up a challenge to rivals such as Pandora.

 

Spotify released applications that allow users to listen to songs from the Sweden-based company’s library using Apple or Android mobile devices.

Previously the service was available only from laptop or desktop computers, unless users paid for a subscription.

“Today we’re giving people the best free music experience in the history of the smartphone and the tablet,” said Spotify chief executive Daniel Ek.

Spotify also expanded its reach to 20 new markets, bringing to 55 the number of countries in which the service is available.

The company boasts 24 million active users, with more than six million of those paying for a premium ad-free service costing $10 a month.

Free versions of Spotify are supported by ads in a model similar to that of California-based Pandora.

“Spotify’s move to offer a mobile listening experience to users who do not subscribe signifies the company’s hope to use the free mobile experience to get another six million people to first try it out for free and then eventually splurge for the on-demand subscription,” said Forrester analyst James McQuivey.

Read more at: Phys.org

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