Food-tech startups aim to replace eggs and chicken
PostedDecember 9, 2013
The startup is housed in a garage-like space in San Francisco’s tech-heavy South of Market neighborhood, but it isn’t like most of its neighbors that develop software, websites and mobile-phone apps. Its mission is to find plant replacements for eggs.
Inside, research chefs bake cookies and cakes, whip up batches of flavored mayonnaise and pan-fry omelets and French toast—all without eggs.
Funded by prominent Silicon Valley investors and Microsoft founder Bill Gates, Hampton Creek Foods seeks to disrupt a global egg industry that backers say wastes energy, pollutes the environment, causes disease outbreaks and confines chickens to tiny spaces.
The company, which just started selling its first product—Just Mayo mayonnaise—at Whole Foods Markets, is part of a new generation of so-called food-tech ventures that aim to change the way we eat.
“There’s nothing to indicate that this will be a trend that will end anytime soon,” said Anand Sanwal, CEO of CB Insights, a New York firm that tracks venture capital investment. “Sustainability and challenges to the food supply are pretty fundamental issues.”