Chinese telecoms giant Huawei will launch a new smartphone on Tuesday to better compete with high-end rivals like Apple and Samsung overseas, a company official said.
Huawei will unveil the Ascend P6 in London in one of its major smartphone launches of the year, Huawei spokesman Roland Sladek told AFP.
The move is “significant” because it marks a global launch held outside Huawei’s home base of China and will be a stand-alone event, unlike previous launches at industry trade shows, he said.
The venue for the launch is London’s Roundhouse, Dow Jones Newswires reported, a legendary cultural venue which has previously hosted shows by rock icons such as Jimi Hendrix and Pink Floyd.
“It’s a very well-designed, very appealing phone—one of the thinnest phones in the world,” Sladek said.
“It’s certainly competing with Apple but beyond that it’s really looking for an audience who look for a piece of modern fashion,” he said.
Starting as a provider of telecom network equipment, Huawei has sought to make inroads into mobile devices by selling smartphones under its own brand over the past three years.
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