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Sony eyes long game despite console launch triumph

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Posted June 12, 2013
Jack Tretton, president and CEO of Sony Computer Entertainment of America, a division of Sony Computer Entertainment,. speaks at the Sony PlayStation E3 2013 press conference in Los Angeles, California, on June 10, 2013. Sony insists that the game console war is far from won, despite its PR launch triumph over Microsoft at the E3 event.

Jack Tretton, president and CEO of Sony Computer Entertainment of America, a division of Sony Computer Entertainment,. speaks at the Sony PlayStation E3 2013 press conference in Los Angeles, California, on June 10, 2013. Sony insists that the game console war is far from won, despite its PR launch triumph over Microsoft at the E3 event.

Sony insists that the game console war is far from won, despite its PR launch triumph over Microsoft this week, as gamers scramble to get their hands on the next generation devices.

Developers and fans swarmed onto the Japanese and US giants’ stands at the E3 gaming industry mega-conference in Los Angeles, a day after Sony’s Playstation 4 (PS4) and Microsoft’s Xbox One were unveiled in public for the first time.

In the grand tradition of pent-up frenzy surrounding new tech product launches, many waited in line for hours before the E3 doors opened at noon, even though the products themselves will not go on sale until at least November.

There was palpably more excitement in the blue-themed Sony area, where fans waited for up to half an hour to have a three-minute go on the PS4, while Microsoft battled to highlight the advantages of its new console.

“It’s brilliant, beautiful,” said Japanese gamer Kazuki Hosokawa of Sega America after his turn on the PS4 playing Blacklight Retribution, an adrenaline pumping first person shooter (FPS) based in a futuristic urban warzone.

Asked why he preferred the Sony console to its rivals he said simply, in halting English: “Price is low”—referring to the gap between the Xbox One’s $499 and the PS4’s $399 sticker price, announced in eve-of-E3 presentations.

At back-to-back presentations Monday, the Japanese and US titans showcased blockbuster games, but Sony triggered cheers with assurances it would not interfere with sales of used titles or require Internet connections for play.

Read more at: Phys.org

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