Taiwan’s struggling PC makers are unveiling a new generation of ultra-thin laptops at the world’s second-biggest computer show this week, even as they tap into the ever-expanding tablet market to help compensate for declining computer sales.
It won’t be an easy transition for them, but the makers hope the traditional glitz of the five-day Computex exhibit opening Tuesday will give them a good start in hyper-competitive markets.
On Monday, Acer Inc. and AsusTek Computer Inc., Taiwan’s two leading computer vendors, both unveiled a new generation of laptop-tablet hybrid known as the Ultrabook.
The new Ultrabook crop boasts faster and more energy efficient computing than the first generation, which was first launched in late 2011 but has so far failed to make much of a dent in tablet sales. Those have surged on the back of mobile and affordable Web-surfing and entertainment displays.
The new Ultrabook crop runs on Intel-manufactured Haswell processors, which deliver images sharper than the Ivy Bridge architecture currently in use.
Software is still provided by Microsoft. But the Washington state company hopes its 7-month-old Windows 8 operating system will become more popular as consumers get more familiar with its interface. At Computex, a total of 65 Windows 8-based tablet and PC devices will be exhibited, Microsoft said.
At an Acer pre-Computex presentation Monday, group president Jim Wang said the computer vendor has “reinvented” itself over the past two years, engaging in “progressive design” that aims to not only satisfy users’ needs but also allow them to enjoy the devices.
Read more at: Phys.org