Facebook dominates in US rush to social networking

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Posted on December 31, 2013
A Facebook Like Button logo is seen at the entrance of the Facebook headquarters in Menlo Park on May 10, 2012 in California
A Facebook Like Button logo is seen at the entrance of the Facebook headquarters in Menlo Park on May 10, 2012 in California
The surge into social networks is gaining pace among Americans, with Facebook dominating but with many people using multiple platforms, a study showed Monday.

 

A Pew Research Center survey found 73 percent of Americans over age 18 on the Internet use at least one social network—or about 63 percent of the total adult population.

Facebook is the preferred network, used by 71 percent of online adults, or 57 percent of all American adults, according to Pew researchers.

However other platforms like Pinterest, LinkedIn and Twitter are making gains, and a growing number of people are using multiple social networks.

Pew found that 42 percent of Internet users (or 34 percent of all American adults) use two or more of the five most popular social networks.

Use of Facebook rose to 71 percent of online adults from 67 percent a year ago, the study found.

A large part of the growth for Facebook came from older Americans: Roughly 45 percent of Internet users over 65 are using Facebook, up from 35 percent in late 2012.

Read more at: Phys.org



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