Google and fellow tech giants move into shopping malls

Share via AddThis
Posted on December 20, 2013

The glowing winter wonderland inside the mall here, adorned with fake snow and pulsing with electronic music, beckons weary holiday shoppers. But there’s no Santa, and no elves; instead, tablets and laptops are the lure of Google Inc.’s high-tech holiday display.

Google and other leading tech giants – Amazon.com Inc., SAP AG, Intel Corp., Hewlett-Packard Co. and Microsoft Corp. – are opening retail pop-up stores, stores-within-stores, mall kiosks and showrooms, even outfitting tour buses with their latest gadgets, to ramp up sales during the crucial holiday shopping season. Inspired and challenged by Apple’s successful retail stores, the companies hope to convert tech-skeptical consumers into gadget buyers by letting them swipe, type and tinker with the new technology, experts say.

Not every sale, these companies are learning, can be made online.

“They have to be where the public goes and frequents, and that’s the mall,” said David Johnson, chief executive officer of Strategic Vision, a Georgia-based branding firm. “Your tech geeks are going to order online. But before you’re going to see mass consumption, people are going to want to touch the products.”

As more big tech companies add consumer gadgets to their product lineup and compete with Apple, which has an ever-growing footprint of flourishing stores, they’ll also add more pop-up displays to show off those gadgets, allowing consumers to interact with tech in a personal way, experts say.

Read more at: Phys.org



41,485 science & technology articles

Categories

Our Articles (see all)

General News

Follow us

Facebook   Twitter   Pinterest   StumbleUpon   Plurk
Google+   Tumblr   Delicious   RSS   Newsletter via Email

Featured Video (see all)

nuclear systems deep space
Nuclear Systems for Deep Space Exploration
As NASA continues its exploration of Deep Space, it must find alternative power sources when sunlight is not…

Featured Image (see all)


Journey to Space in a Vacuum Chamber
When you need to test hardware designed to operate in the vast reaches of space, you start in…