Google and fellow tech giants move into shopping malls

Share via AddThis
Posted December 20, 2013

The glowing winter wonderland inside the mall here, adorned with fake snow and pulsing with electronic music, beckons weary holiday shoppers. But there’s no Santa, and no elves; instead, tablets and laptops are the lure of Google Inc.’s high-tech holiday display.

Google and other leading tech giants – Inc., SAP AG, Intel Corp., Hewlett-Packard Co. and Microsoft Corp. – are opening retail pop-up stores, stores-within-stores, mall kiosks and showrooms, even outfitting tour buses with their latest gadgets, to ramp up sales during the crucial holiday shopping season. Inspired and challenged by Apple’s successful retail stores, the companies hope to convert tech-skeptical consumers into gadget buyers by letting them swipe, type and tinker with the new technology, experts say.

Not every sale, these companies are learning, can be made online.

“They have to be where the public goes and frequents, and that’s the mall,” said David Johnson, chief executive officer of Strategic Vision, a Georgia-based branding firm. “Your tech geeks are going to order online. But before you’re going to see mass consumption, people are going to want to touch the products.”

As more big tech companies add consumer gadgets to their product lineup and compete with Apple, which has an ever-growing footprint of flourishing stores, they’ll also add more pop-up displays to show off those gadgets, allowing consumers to interact with tech in a personal way, experts say.

Read more at:

48,976 science & technology articles


Our Articles (see all)

General News

Follow us

Facebook   Twitter   Pinterest   StumbleUpon   Plurk
Google+   Tumblr   Delicious   RSS   Newsletter via Email

Featured Video (see all)

Create games smarter than ever: “fork” and mash-up with RedWire
Keen to create own video game, but the thought of where to start gets you scratching your head?…

Featured Image (see all)

Scientists Set Quantum Record by Using Photons to Ferry Data between Electrons 1.2 Miles Apart
Quantum entanglement is the observed phenomenon of two or more particles that are connected, even over thousands of…