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Toyota chairman calls for more hybrids in US

Posted on October 1, 2013
Toyota chairman Takeshi Uchiyamada challenged automakers Monday to step up sales of hybrids in the United States, calling them “a long bridge” into future vehicles.

 
A Toyota logo hangs on a vehicle for sale at Northbrook Toyota on October 2, 2012 in Northbrook, Illinois

A Toyota logo hangs on a vehicle for sale at Northbrook Toyota on October 2, 2012 in Northbrook, Illinois.
 

“Today I wish to call on the industry to sell five million hybrids in the US by the end of 2016,” Uchiyamada, who pioneered the Prius, said in remarks before the Economic Club of Washington, DC.

Uchiyamada forecast that hybrid vehicles would play a larger role than understood at the moment in the development of automotive propulsion systems.

“It’s only when we put ourselves under the same kind of intense pressure we faced in developing the Prius that we can achieve great goals. That’s what it takes. I want our industry to achieve this goal.”

Uchiyamada was chief engineer of the Toyota team that developed the Prius, the world’s first mass-produced gasoline-electric hybrid car, launched in 1997.

He became chairman of the Japanese automaker in June, succeeding Fujio Cho.

“Some people say hybrid vehicles such as the Prius are only a bridge to the future. But we think it could be a long bridge and a very sturdy one,” Uchiyamada said.

“There are many more gains we can achieve with hybrids,” he added.

Read more at: Phys.org

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