NEC phone is liquid-cooled and gender-specific

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Posted May 20, 2013


Pink is the color of princess fairy-tale gowns, magic slippers, upscale cupcake icing, and everything else favorable to girls who just want to be girls. “Ladyphones” appear to be concepts for female-targeted phone designs, and now NEC is joining manufacturers fashioning pink smartphones as a female fashion accessory. But this would not be a females-first. In 2011, Fujitsu announced an ARROWS smartphone with gem-cut buttons that shine when the user gets a call or a message. Earlier this month, NEC announced its NEC Medias X 06E, readied for NTT DoCoMo’s summer phone lineup, for sale in Japan at the end of June. The Medias X 06E from NEC will come in two colors, white and pink, with an attached light-pendant. The promoted features of the new phone are running in two directions, (1) the feminine design and (2) the news that the X 06E smartphone is the world’s first liquid-cooled smartphone.


Namely, the Medias X 06E features a liquid cooled Qualcomm Snapdragon quad-core processor A water-filled heat pipe funnels heat away from the Snapdragon processor. As a result, the phone is said to feel cooler than other smartphones.

(Qualcomm in general has promoted its Snapdragon processors as having been designed with thermal efficiency as a priority. According to Qualcomm, “The hottest phones stay cool,” one of the slogans on its Snapdragon site. “Mobile processors are required to process huge amounts of information quickly and without the use of a fan – so some get really hot. That heat is battery life and processing power wasting away. Snapdragon processors are designed with thermal efficiency as a priority.”)

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