As important, there will be no need for plug-ins such as Flash, Silverlight, or QuickTime for running videos in the browser.
The major HTML5 browsers, Chrome, Safari, Firefox, IE10 and Opera, will do, as long as there is WebGL technology to leverage the full decoding speed of the codec.
The absence of fuss and bother with plug-ins is an obvious win. The announcement is also viewed as a way to avoid the H.264 video-compression standard. Another plus is watermarking, where DRM in the browser becomes unnecessary, and video streams and apps are watermarked in the cloud.
Read more at: Phys.org