How vast advertising displays will grab your attention

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Posted March 26, 2013

The plunging price of organic LED screens combined with cunning use of depth-sensing Kinect cameras heralds a quantum leap in interactive advertising

THE writing’s on the wall – and it’s following you. Two new gesture-sensing innovations designed for large electronic screens in public places herald a future in which everything from street art to advertisements track your movements, are fully interactive, and nigh on impossible to ignore.

Giant flat-screen displays powered by organic LEDs (OLEDs) are plunging in price, so screens tens of metres long could soon line urban corridors. Rather than have them simply fire messages at a tuned-out public, researchers at the Technical University of Berlin (TUB) in Germany have built two applications that they hope will captivate passers-by and inspire a new wave of interactive displays.

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